The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.


Adapting Ecommerce Digital Marketing Strategy Post Covid-19

June 03, 2020 | 5 minutes to read

There is no doubt that the global COVID-19 pandemic changed the daily lives of many consumers and their shopping behavior. As people started to stay home to limit the spread of the virus internet usage has spiked by up to 50%, but on the other hand eCommerce conversion rates went down 14%. So people are …


Why is Email Marketing Important? The Benefits of Email Marketing

June 03, 2020 | 3 minutes to read

There have been many developments in the digital marketing world and yet we see that e-mail marketing continues to be one of the strong and reliable channels. In fact, email marketing is a go-to marketing channel for many marketers because its results can be measured and deliver the best marketing ROI. But there’s no doubt …


Digital Marketing Strategy During COVID-19: Reshape to Remain 

May 05, 2020 | 7 minutes to read

Coronavirus has shaken up many ways of doing business including digital marketing efforts. Organisational change experts say the deepening effect of the crisis has already altered consumers’ behaviour — regardless of the length. No matter how long the pandemic will continue, businesses have entered to a non-reversible era, in which digital marketing strategies are also …


What is Marketing Automation? Marketing Automation Benefits

May 04, 2020 | 3 minutes to read

Marketing activities are essential for any business to promote their products and services to their target customers. Other functions in the organization won’t get a certain business very far without marketing. As the competitive environment gets even tougher in the business landscape, marketing also gets its share and is no exception. And while marketers seek …


Why is Website Development Important for Lead Generation and Brand Awareness?

May 02, 2020 | 4 minutes to read

Although it may seem easy, as no one better knows your business than you, having a clear and appealing website to generate leads and ensure brand awareness could be difficult. According to Hubspot Marketing Statistics 2019, generating traffic and leads are top challenges of 61% of marketers. With the increasing importance of brand awareness in …


How to Build a Digital Marketing Strategy in 7 Steps with Excellence

May 02, 2020 | 4 minutes to read

The famous quote of Alice in Wonderland highlights one of the main problems of the businesses today; “If you don’t know where you want to go, it doesn’t matter which path you take”. Most of the businesses do not know where they want to go and fail to set company and consequently, marketing goals. Lacking …


What is Marketing Analytics? How is it Useful for Businesses? 

May 02, 2020 | 3 minutes to read

Having diverse activities and channels make the management of digital marketing strategy harder. A holistic approach through which all marketing data is tracked and analysed with a comprehensive outcome is, with no doubt, essential for all businesses. At the moment, according to the latest report of the CMO Council, only 3% of marketers among 150 …


Re-Inventing Retail with Digital Marketing Strategies – Digital Marketing Trends in Retail 2020

April 29, 2020 | 3 minutes to read

Retail remains being a challenging sector with the ongoing restructuring, store closures, decreasing margins plus the Coronavirus downturn. In 2019, coupled with Brexit uncertainty, retail in the UK experienced the slowest growth rate of spending since 2010. On the other side, digital gains more importance with growing online sales. Digital sales account for 21% on …


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

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