Using social media for lead generation – what we like to call Social Selling – is where the most successful salespeople are concentrating their efforts in today’s extremely competitive digital marketing landscape. We can teach you and your team how to master social selling.
Consumers start the buying process online
Innovative salespeople and sales teams understand the buying process is happening with or without them. So if your salespeople are not online and leveraging social media sites to build and promote their personal brand and the products they sell, they are likely missing sales opportunities.
Adapt or get left behind
Today’s salespeople need to be able to adapt and stay relevant with today’s consumers, which means becoming a hybrid of traditional sales expert who communicates via phone, email and voicemail, mixed with an individual who has a strong social presence, social clout and thought leadership.
Did You Know?
Social media isn’t just a phase. Social media platforms are now an integral part of doing business, and here are some stats to reflect it:
54% of social browsers use social media to research products
37% of these social browsers visited a brand’s social media profiles
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
49% of consumers claim that they depend on influencer recommendations