Digital Marketing Strategy During COVID-19: Reshape to Remain 

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Coronavirus has shaken up many ways of doing business including digital marketing efforts. Organisational change experts say the deepening effect of the crisis has already altered consumers’ behaviour — regardless of the length. No matter how long the pandemic will continue, businesses have entered to a non-reversible era, in which digital marketing strategies are also …

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How to Build a Digital Marketing Strategy in 7 Steps with Excellence

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The famous quote of Alice in Wonderland highlights one of the main problems of the businesses today; “If you don’t know where you want to go, it doesn’t matter which path you take”. Most of the businesses do not know where they want to go and fail to set company and consequently, marketing goals. Lacking …

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Re-Inventing Retail with Digital Marketing Strategies – Digital Marketing Trends in Retail 2020

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Retail remains being a challenging sector with the ongoing restructuring, store closures, decreasing margins plus the Coronavirus downturn. In 2019, coupled with Brexit uncertainty, retail in the UK experienced the slowest growth rate of spending since 2010. On the other side, digital gains more importance with growing online sales. Digital sales account for 21% on …

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Digital Marketing Strategy for the Healthcare Industry in 2020

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The healthcare industry is no longer as it was. With the rising costs of running a highly tangible and staff-based organisation, changing dynamics of both patient profiles and players, plus with the increasing number of clinics, the industry is facing severe competition. At the same time, patients are becoming more involved in decision making. Raising …

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Innovations That Will Transform Your Digital Marketing Strategy

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It’s no news that technology continues to change how we live our lives and how more connected communities between countries and cultures are becoming as a result. Every year new technologies and tools emerge for digital marketers to leverage and to reach and better connect their audiences. Now there are so many new ways to …

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