When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer’s journey.
Capture email permissions right from the start
Tougher regulations around data privacy have definitely impacted email marketing best practices. We can help ensure you are capturing proper opt-ins and maximizing your email database.
Keep emails relevant for each segment of your audience
If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.
Focus your email marketing on company goals
Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.
Did You Know?
Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:
By 2020 it is expected that over 300 billion emails will be sent every day
ROI for email marketing is high: for every $1 spent the average return is $38
61% of consumers prefer to be contacted by brands through email
Email is 40 times more effective at acquiring new customers than Facebook or Twitter