Buyer Persona Development
Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.
Ask the right questions
Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.
Dig through your database
Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.
Use your sales team
Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.
Did You Know?
Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their
entire marketing process. Some interesting statistics that reveal the importance of buyer personas:
Using buyer personas made websites 2-5x more effective and easier to use
Companies who exceed revenue and lead goals are 2x as likely to use personas
Using buyer personas increased the length of web visits by 900%!
High-performing organizations are 7x as likely to have updated their personas in the past 6 months