Adapting Ecommerce Digital Marketing Strategy Post Covid-19

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There is no doubt that the global COVID-19 pandemic changed the daily lives of many consumers and their shopping behavior.

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Why is Email Marketing Important? The Benefits of Email Marketing

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There have been many developments in the digital marketing world and yet we see that e-mail marketing continues to be

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Digital Marketing Strategy During COVID-19: Reshape to Remain 

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Coronavirus has shaken up many ways of doing business including digital marketing efforts. Organisational change experts say the deepening effect …

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What is Marketing Automation? Marketing Automation Benefits

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Marketing activities are essential for any business to promote their products and services to their target customers. Other functions in …

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Why is Website Development Important for Lead Generation and Brand Awareness?

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Although it may seem easy, as no one better knows your business than you, having a clear and appealing website …

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How to Build a Digital Marketing Strategy in 7 Steps with Excellence

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The famous quote of Alice in Wonderland highlights one of the main problems of the businesses today; “If you don’t …

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What is Marketing Analytics? How is it Useful for Businesses? 

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Having diverse activities and channels make the management of digital marketing strategy harder. A holistic approach through which all marketing …

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Re-Inventing Retail with Digital Marketing Strategies – Digital Marketing Trends in Retail 2020

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Retail remains being a challenging sector with the ongoing restructuring, store closures, decreasing margins plus the Coronavirus downturn. In 2019, …

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