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Adapting Ecommerce Digital Marketing Strategy Post Covid-19

June 03, 2020 | 12 minutes to read

There is no doubt that the global COVID-19 pandemic changed the daily lives of many consumers and their shopping behavior. As people started to stay home to limit the spread of the virus internet usage has spiked by up to 50%, but on the other hand eCommerce conversion rates went down 14%. So people are …

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Why is Email Marketing Important? The Benefits of Email Marketing

June 03, 2020 | 12 minutes to read

There have been many developments in the digital marketing world and yet we see that e-mail marketing continues to be one of the strong and reliable channels. In fact, email marketing is a go-to marketing channel for many marketers because its results can be measured and deliver the best marketing ROI. But there’s no doubt …

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Digital Marketing Strategy During COVID-19: Reshape to Remain 

May 05, 2020 | 12 minutes to read

Coronavirus has shaken up many ways of doing business including digital marketing efforts. Organisational change experts say the deepening effect of the crisis has already altered consumers’ behaviour — regardless of the length. No matter how long the pandemic will continue, businesses have entered to a non-reversible era, in which digital marketing strategies are also …

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