Online Reputation

Beyond the Hype: Why Generative AI is Just One Piece of the Puzzle

In recent years, Generative AI (GenAI) has rapidly transformed how businesses and individuals interact with technology, capturing the imagination of many. Its ability to create content—from text and images to music—makes it seem like the cutting edge of AI. However, focusing solely on GenAI can lead organizations to overlook the broader AI technologies that offer …

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Winning with Trust: A Marketer’s Guide to Data Protection in 2025

Summary: Privacy is no longer just a compliance issue—it’s becoming a competitive advantage. Discover how marketers can transform data protection from a regulatory burden into a trust-building strategy that drives meaningful customer relationships and business growth. With 79% of consumers concerned about data usage, the brands that master privacy-first marketing will be the ones that …

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Mind Reading Marketing: How AI is Personalizing Customer Journeys in Real Time

There is no doubt that the global COVID-19 pandemic changed the daily lives of many consumers and their shopping behavior. As people started to stay home to limit the spread of the virus internet usage has spiked by up to 50%, but on the other hand eCommerce conversion rates went down 14%.