Facebook’s revenue keeps increasing due to its advertising platform in recent years. More than half of the world’s population has internet access and Kleiner Perkins’ survey results say that 78% of American consumers discovered new products on Facebook. In the new decade, we’ll see that both internet and Facebook usage will keep growing and this will give more opportunities for businesses to connect with their audience. One of the best ways to reach your target audience online and generate sales is by using Facebook ads. It’s a cost-effective way that will bring a high ROI if used correctly.

Facebook ads are just as important as email marketing or organic social media if you want to reach the right audience. Since the organic traffic on Facebook is becoming even more challenging, by using targeted ads on the platform you’ll increase your reach. But the important thing to note here is that using Facebook’s Business Manager and not to use the “boost post” option on your page. Using the Ad Manager tool will enable you to target really specific users for your campaigns.

If you’re still not sure about Facebook ads, here are 5 reasons to include it in your digital marketing strategy in 2020:

1. Your target audience is on Facebook

First of all, of all the people on the internet, 83% of Women & 75% of Men use Facebook. Most likely your target audience is checking their Facebook page multiple times every day and seeing ads on the platform from many other businesses daily. So the fact that users are on Facebook daily makes it more effective in terms of reach. Facebook provides businesses an immense opportunity but all it takes is using the right strategy with the right content.

2. It’s the most targeted form of advertising

Facebook allows you to target your campaign audience by multiple factors to help you reach your exact audience. Depending on your strategy you can target your ads by interests, behavior, demographics, location and even your competitor’s fans. You can also run tests with different targeting options to see which audience resonates with your brand the most and choose to optimize your budget on the results. Targeting is probably the most important thing that differentiates it from other platforms.

3. Facebook ads provide cheap advertising

One of the advantages of using Facebook Ads is that it’s a cheap form of advertising and even in 2019 the average price of Facebook Ads decreased by 6%. You can spend as little as £10 per day and reach more than 1.000 people hence many businesses stopped advertising on traditional channels such as TV and started Facebook Ads only for their marketing campaigns.

4. You can remarket to engaged users

After finding an audience that reacts well to your ads you can keep targeting them or find more people with similar behavior that will potentially bring high conversions. This is called “Lookalike Audiences” where you can take a certain group such as website visitors or shoppers and target people who have similar interests and preferences. You can also target your website visitors who are likely to shop from your business because they showed interest.

5. You get fast results

Setting up and publishing on Facebook Ads can be really quick and easy. And you will also start reaching thousands of people and get immediate results shortly after setting up your campaigns on Facebook Ads. So if your aim is to bring fast traffic and conversions, Facebook Ads provides a great solution. This is why many small and large businesses choose to be on this platform.

Facebook continues to its advertising platform, its targeting, and analytic abilities and it’s definitely will be an important tool for marketers to get high ROI on their campaign efforts.

To get the most of your online advertising campaign on Facebook, you need to make sure you present the right content at the right time to the right audience.

If you’re convinced about Facebook Ads’ effectiveness but not sure where to start, contact us today to build your strategy.

About the Author

Hande is a multi-award-winning entrepreneur, Principal of WSI London, founder of Quattro Business Consulting, co-founder of Think Neuro and Buddy Performance. She is independent Board Member in verous companies and institutions. She has studied Industrial Engineering, has worked with 200 clients from different parts of the world and she has 20 years of consulting experience.