In the past decade, the digital landscape has changed and disrupted digital marketing strategies significantly. The fact that every brand needs a video marketing strategy hasn’t changed but it’s now even more important for videos to be on every platform possible. We will continue to see the rise of video content on many platforms as in 2020, the global online video consumption is expected to grow ~9 minutes per day. Videos are now at the center of every marketing campaign of many brands and no longer just one piece in the overall plan.

With videos being an easy-to-digest form of content and provides more entertainment than just looking at pictures or text, they became very popular very fast. Many viewers of all ages consume video content in one way or another and it is reported that the world watches 1 billion hours of YouTube social video per day.

Videos are a great way to educate consumers and customers on different products and reach new audiences. They are great to communicate a brand’s message using short and unique content that will make a big impact on engaging and educating the audience about products and services through storytelling. By using video marketing strategies businesses can promote their products and services while increasing engagement on their social channels.

Why You Need to Focus on Video Marketing in 2020

The fact that its popularity keeps increasing and it doesn’t require a lot of budget for companies to produce them, it’s becoming one of the most preferred content types of many marketers. Videos are appealing to both the viewers and the brands as they provide versatile and engaging entertainment while being easy to share across different platforms. They are also easy to access and digest for consumers as well as easy to produce for brands with a high return on investment (ROI) as they don’t require huge investments to create. And if executed well, it has also been proved to generate the best ROI (Hubspot).

Social media videos are what the audience is interested in and there is no doubt that every business should have a video content marketing strategy in place. Even Mark Zuckerberg said that the future of Facebook and Instagram lies in video. Videos are dominating most social platforms as according to a recent HubSpot Research report, four of the top six channels, where viewers watch videos, are the social media channels. The same research also shows that more than videos are the most wanted type of content by consumers. .

Source: Hubspot

While it’s crucial for businesses to use video marketing strategy, brands will need to come up with creative and engaging video content to stay ahead of their competition. The video content brands put out should be providing real value and relevance to the reviewers to keep them engaged. Also listening to the target audience and creating content that will make them interested will make that strategy effective.

What are the benefits of using video content?

– Videos contribute immensely to the SEO success of a website as Google acknowledges a page with videos as good content and increases its ranking.

– Youtube is now the second largest search engine and it’s important for brands to create a presence there to be able to be found by potential customers looking for solutions that their products and services can provide.

– Videos trigger emotional engagement while enhancing a brand’s message that can increase the trust of the audience through hypnotic and personal involvement.

– Videos provide insight into behind the scenes of a business and add a personal touch to marketing communication.

– People are visual creatures and are hardwired to love images and visuals. And videos provide a convenient and easy to digest entertainment. So their popularity is expected to keep increasing in the near future.

Conclusion

In an impersonal digital world, people crave personality and connection so videos are likely to continue being one of the most popular forms of content. While they provide fun and entertainment, they also give the audience the chance to connect to a brand and provide real-time insight into the business. The more information customers have about a business, the more likely they will make a purchase from them.

Although it’s a powerful element to a marketing strategy, video marketing may not be the best fit for every business. Brands should make an assessment of their audience, budget and business targets first before creating videos. It’s important to start from the right place to get the video strategy right, start producing and make sure they are distributed effectively.

Are you interested in integrating video content into your digital marketing strategy but not sure if it’s worth the investment?

Contact us today to discuss the best approach for your business.

CONTACT US

About the Author

Hande is a multi-award-winning entrepreneur, Principal of WSI London, founder of Quattro Business Consulting, co-founder of Think Neuro and Buddy Performance. She is independent Board Member in verous companies and institutions. She has studied Industrial Engineering, has worked with 200 clients from different parts of the world and she has 20 years of consulting experience.